Update : 2025
We’ve been following the brand since its early days in 2020. Its foundations are still very much present: a fairly tailored style with strong, defined lines — generous jacket lapels, large shirt collars, trousers with turn-ups and side adjusters — crafted in natural materials (mainly cotton, linen, and wool).
That said, the style has softened over time and now leans more toward soft tailoring — a more relaxed form of elegance. This is reflected in the use of neutral tones (taupe, beige, cream), more laid-back pieces (knitted shirts and polos), and more comfortable cuts. We find this shift interesting, as it makes the pieces more accessible and easier to wear, compared to some of the earlier, more stylistically bold collections.
The pricing is mid-range, and quite reasonable considering the overall offering.
As for production, it appears that the tailoring is made in China, while knitwear is produced in Italy.
We recommend this brand if you appreciate a confident yet understated tailoring style!
Grand Le Mar is a Swedish ready-to-wear brand.
Founder : Gustaf Douglas Hegelund
Year : 2020
Offer : formal wardrobe: suits, blazers, shirts dress pants. Also a few casual pieces : knits, polos.
Distribution : online on the brand's e-shop. No third-party distributor or physical store to our knowledge at this time
